Social media can be broadly defined as any online platform or technology that enables users to produce and share content, such as videos, blogs, websites, and other forms of media. It is distinct from other forms of media in that it is based on user-generated content, and its primary purpose is to facilitate engagement and interaction between the creator and their audience. Furthermore, social media differs from other media forms such as radio, television, and newspapers in that it allows users to create their own content and to tailor the conversation to their personal context and experience. Social media allows users to build relationships, find and leave feedback, curate content, and create an online identity.

See also: social mobility, power relation, global change, human right